Our process

How working with us actually goes

Five stages, no surprises, and you can stop at any one of them.

Where your money actually goes

H2 is not owned by an asset management company and has no in-house product of its own to push. There is no shelf we are trying to clear, so the conversation can start with what suits you rather than with what we happen to be selling.

Where your money goes when you invest through H2 A one-directional flow. The money moves from you, to a bank account in your own name, to the fund house you chose. The registrar keeps the record and the units are held in your name. H2 sits to one side of this path — helping you choose and handling the paperwork — and never holds your money. H2 helps you choose & handles the paperwork off the money path 1 You 2 Your bank account 3 The fund house (AMC) you chose 4 The registrar (RTA) keeps the record 5 Units in your name your folio or demat

The money moves in one direction, and it never passes through us.

  1. It starts with you.
  2. It leaves a bank account in your own name.
  3. It goes to the fund house — the AMC — you chose.
  4. The registrar (the RTA) keeps the official record of it.
  5. The units are held in your name, in your own folio or demat account.

Where is H2 in all this? Beside the path, not on it. We help you choose and we handle the paperwork — but your money never comes to us and we never hold your units.

How we are paid

H2 is paid by the fund houses, through commission included in the expense of the Regular plans you invest in; you do not pay us a separate fee.

A conversation, not a pitch

What you are investing for, how long the money can be left alone, and how you would feel if the value fell for a year. Nothing is sold on this call and there is no obligation.

If it turns out you would be better off paying a SEBI-registered investment adviser for a fee-only plan, that is what we will tell you.

Options, side by side

We put suitable scheme categories in front of you and explain the trade-offs in plain language — what each one holds, how much it has historically moved about, what it costs, and what would have to happen for it to fall.

Our articles and guides compare categories, not named schemes. The NAV lookup and the New Fund Offers list reproduce scheme and fund-house names from AMFI’s public data; neither is a recommendation. In a private conversation we will of course discuss specific schemes with you; what we will not do is tell you which one to buy.

Paperwork, KYC and the first investment

KYC through a KRA — a KYC Registration Agency — needs your PAN, an identity and address proof (Aadhaar or another valid document) and a bank account in your own name. We walk you through it and check the form before it goes anywhere.

The money moves from your bank account to the fund house. The units are allotted in your name, with your nominee on the folio. We never take custody of it.

The long middle

This is the part that actually decides the outcome, and it is mostly uneventful. A review at an agreed interval: has anything changed in your life, is the allocation still roughly where it was meant to be, is anything doing a job that something else is already doing.

Most reviews end with no change. That is a good review, not a wasted one.

When markets fall

They will. When it happens you will hear from us, and what you hear will be what actually happened, in numbers, without adjectives.

We will restate what your plan already assumed about volatility and offer to talk it through. We will not tell you to buy the dip, and we will not tell you that markets always recover, because we cannot promise you that.

What we will not do

Setting the limits out loud is easier than explaining them later.

  • We will not forecast. No target return, no "expected" corpus, no view on where the index goes. Any figure you see on this site is arithmetic on an assumption that you chose.
  • We will not name a scheme in our articles and guides. They describe categories and mechanics. Naming schemes in marketing copy edges into advice we are not registered to give. Two data pages are the exception: the NAV lookup and the New Fund Offers list reproduce AMFI’s public data, and neither is a recommendation.
  • We will not create urgency. No countdowns, no seasonal panic, no "markets are at a high, move now".
  • We will not churn your portfolio. Switching schemes generates paperwork, possible exit loads and a tax event. If we suggest a change, we will show you the cost of making it.

What we need from you

  • An honest horizon. "Three years" and "twenty years" are different investments, and only you know which one it is.
  • An amount you can genuinely sustain every month, not the largest number you can manage in a good month.
  • A heads-up when your life changes — a new job, a house, a child, a parent to support. That changes the plan more than the market does.
  • Patience in the years when nothing happens.

Response times

  • Enquiries: we answer every enquiry ourselves, during our hours of Monday to Sunday, 8:00 AM–10:00 PM IST. We do not quote a fixed reply time for general enquiries; NRI enquiries follow an offline process and are answered within two working days.
  • Transaction requests: for most schemes, an instruction that reaches us before the 3:00 p.m. cut-off is placed for that day’s NAV; after it, the next business day’s. For a purchase this also depends on the money reaching the fund’s account before the cut-off. Liquid and overnight funds have an earlier 1:30 p.m. cut-off for purchases.
  • Complaints: see our grievance redressal process

Try the arithmetic yourself first

Before you talk to anyone, it helps to see what a monthly amount does over time at a rate you pick. The calculator does not forecast anything — it just compounds the assumption you type in.

When you’re ready to start

Most people begin with a conversation — there is no obligation and nothing is sold on it. If you would rather open an account yourself, and you are resident in India, you can do that online.